Punchcut

 

Punchcut: Generating Product Direction for the Next Iteration

 

Punchcut is a creative agency in San Francisco that brought me on as a research contractor to help deliver ethnographic research insights for a confidential client.

 
 
 

 

OPPORTUNITY

 

OUTCOME

The client asked for help generating direction for the next iteration of an existing product.

 

Punchcut and the client team worked in close collaboration to arrive at data-driven insights and recommendations for the next phase of the product’s life.

 
 

 

Research Methods

Produce research plan and moderator guide

In-depth user interviews

Boundary concepts

Usability testing

Contextual inquiry

Synthesis workshops with client

 
Screen Shot 2018-11-11 at 4.23.06 PM.png
 
 
 
 
 
 
 

Let’s talk! maaloumi@gmail.com

home